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Commuters wade through waterlogged area following heavy rain in Chennai.
Following a red alert issued by the India Meteorological Department (IMD) in Chennai, the various parts of the city received heavy rainfall on Thursday.
As per IMD, Chennai, Tiruvallur, Kancheepuram and Ranipet are expected to receive extremely heavy rainfall due to the low pressure around the coast on Thursday.
The weather forecasting agency had earlier predicted that the coastal region of Tamil Nadu is likely to receive heavy to very heavy rainfall with extremely heavy falls in the southern coastal region of Andhra Pradesh- Rayalaseema and adjoining areas of north Tamil Nadu during the next 24 hours.
"Intense rainfall has begun over coastal Tamil Nadu since early hours of today" tweeted IMD tweeted.
The Low-Pressure Area (LPA) over Southeast and adjoining Southwest Bay now lies as a Well Marked Low-Pressure Area over Southwest and adjoining West-central Bay off north Tamil Nadu-south Andhra Pradesh coasts, IMD informed."It is very likely to intensify into a Depression during the next 12 hours," said IMD.
The Weather department also predicted that Strong winds (speed reaching 45-55 kmph gusting to 65 kmph) are very likely to prevail over Southwest and adjoining West-central Bay of Bengal and along and off Tamil Nadu-Puducherry-south Andhra Pradesh coasts.
"As Rough to Very Rough Sea conditions are also very likely to prevail over Southwest and adjoining West Central Bay of Bengal and along and off Tamil Nadu-Puducherry-south Andhra Pradesh coasts, Fishermen are advised not to venture into these areas till 19th November morning," said IMD in an official statement.
(With ANI inputs)Also Read: Tamil Nadu rains: Showers, flooding toss Chennai, 14 dead in rain battered stateAlso Read: TN rains: Schools, colleges in Chennai switch to online classes, red alert for today
A typical bespoke enthusiast is an evolved gentleman with an elevated taste and believes in excellence in everything he does. All through the catchment – a mixed demographic – a common trait that separates a bespoke consumer is aspiration. “Our target customers are mixed in terms of income group but who are aspirational in nature,” says Naveen Pishe, Partner, P N Rao.
The number of professional leagues started in the country in the last 5 years have benefitted the sportswear industry. For example, Pro-Kabaddi League, Hockey India League, Premier Badminton League and Indian Super League that were started during this period followed by the already famous Indian Premier League for cricket are drawing strong crowds to the stadiums who are dawning their favourite team jerseys and pushing sales. Also, there are many social hangouts coming up in the country that telecast live sport events, both domestic and international, where supporters throng wearing jerseys or sportswear.
BAMA is an alliance of Bengaluru’s top organized manufacturers of fashion apparel. Together this group represents a significant branded manufacturing activity out of this region. Together this group represents GMV of more than Rs 2,000 crore, generating direct and indirect employment for more than 15,000 people and trade spanning all over India.
The contribution of private labels to the group’s revenue is around 40 percent presently. With brands like Koovs, Lee Cooper, Clarks, and Converse under one roof, Future Group claims to be the number two footwear retailer in India. “We aim to be number one footwear retailer in India very soon,” he added. Earlier this year, well-known Indian denim brand Mufti expanded into the footwear category with a multi-fold strategy after an in-depth research highlighting the rising demand for trendy footwear for men. The company’s expansion into the footwear segment is a result of the company’s in-depth research highlighting the rising demand for trendy footwear in the casual segment for men.
New additions include improved Bluetooth range – up to 100 feet – and better placed sensors so that there are fewer false notifications. It’ll also work with Owlet’s new Connected Care platform, which will help you identify potential health issues like sleep irregularities, RSV, pneumonia, bronchiolitis, chronic lung disorders and heart defects. Innovations in Owlet Baby Care’s technology also mean the Owlet Smart Sock 2 is less likely to give false notifications thanks to a more accurately placed sensor and a more intuitive sock design. This new design offers the flexibility of alternative between one foot or the other, and the updated sock fabric offers a more secure fit while remaining super breathable for baby’s toes no matter which sock size they are wearing. A similar product has been also developed by Neopenda – the smart baby hat. The brand has a vital signs monitor is fitted inside a hat for newborn babies.
Shyamala Ramanan, Business Head, Titan Company Limited, says, “Taneira celebrates authenticity in every sense of the word – in our products, in our retail experience, in our crafting of the store, and most importantly, in the woman that we stand for. The Taneira woman is unapologetically herself, comfortable in her skin; rooted yet progressive. She wears the saree out of choice, not compulsion and celebrates tradition but is not bound by it.”
At Lifestyle, our communication mix comprises a 360-degree approach, ensuring meaningful touch-points for consumers as they experience our brand in-store. The testimony of effective communication is when a customer interacts with the product in-store. This is also known as ‘the moment of truth’.”
“Men are equally inclined towards buying footwear and on an average have at least 20 pairs to go with different trousers. This is the reason why we are expecting footwear to contribute approximately 18 percent to the overall revenue, an increase from the current 11 percent,” he said.
Rao says, “Placing interactive content that is both relatable and aspirational is a way in which in-store communication can be effectively used at check-out points. Given that decision making during an impulse buy is quick and spontaneous, the communication surrounding it should be designed in a way that creates an immediate connect with the consumers and the product.”
Likewise in 2016, Van Heusen forayed into the segment by introducing premium and innovative innerwear and athleisure range for men. According to the brand, its product offerings received phenomenal response from consumers across the country. This propelled them to tap into the rapidly growing women’s segment too, which is witnessing 15 percent year-on-year growth.
Revealing the plan of action put in place for Vans, Bajaj shares, “We plan special displays for the launch, etc. and give the display enough time at the store and these are product- based displays. Just by a look one can understand what the product is about. This sense of clarity that the customer gets opens them up to know more.”
The last few years have also witnessed the emergence of numerous home grown players and celebrity brands who are progressively absorbing the market tendencies to cater to the needs of the consumers. This is a clear indication that the Indian market for sports/athletic footwear is on the rise. “The sports footwear segment comprises of big international players, local Indian brands and celebrity owned brands. Most of the major international brands are now present in the country. However, there is still a large unorganized segment which cannot be accounted for in terms of size,” says Vishal Gupta, Director – Retail, Puma India.
While fashion market is expected to grow at 12 percent CAGR over the next 5-6 years, the growth across different fashion segments will vary significantly. This is due to the changing size of the target consumer segments. Also, not all consumer segments will strictly adhere to their fashion segments because the market is becoming increasingly polarised. This polarisation exists either in terms of being brand or price oriented. As a result, for players operating in premium or higher price segments, differentiating proposition will be distinct “brand promise and experience”. On the other hand, players operating in value or below segments, differentiating proposition will be the distinct “fashion, quality and price balance”.
All pan India value fashion retailers have so far managed to grow faster than the market itself. This growth was primarily being driven on the basis of targeted private labels, robust shopping experience, deep customer engagement, regular fashion freshness as well as continuous supply chain improvement without cost increase. However, all of them have now established stores in similar metro, tier 1 or tier 2 cities.
Giorgio Presca added: “I cannot wait to join an iconic and historic brand like Clarks and work closely with the Board, the Executive Committee, its 13,000 people and operating partners across the world. Clarks faces the challenges of today’s competitive markets, changing distribution channels and the need to adapt to a rapidly evolving consumer environment but has the competences and assets to return to sustainable growth and profitability in the course of the next few years.”
The answer lies in our fixtures and the appearance of our stores, using wood and metal gives us the authenticity that someone would expect from a brand like Vans and the culture it curates. If all other mediums of communication are removed, the store will still resonate with the brand, its ethos and ideology. Apart from the core of the store as mentioned above, we use LED backlit boxes because of its clarity and a sustainable approach.”